趣聽精彩世界：中國(guó)年輕家長(zhǎng)重金打造潮童萌娃

據(jù)華爾街日?qǐng)?bào)報(bào)道，年輕家長(zhǎng)對(duì)“潮童”和“萌娃”的追捧帶動(dòng)中國(guó)嬰童經(jīng)濟(jì)迅速增長(zhǎng)， 而購(gòu)物中心則紛紛加大兒童業(yè)態(tài)的比重來(lái)拉動(dòng)商場(chǎng)銷售。

中國(guó)年輕家長(zhǎng)重金打造潮童萌娃

The Wall Street Journal: The children's market is growing rapidly in China as young parents seek to make their kids look fashionable and cute and shopping malls are looking to boost sales by expanding commercial activities targeting children.

According to Chen Yanfei, research department director of Cushman@Wakefield, the rise of kid's fashion is due to the relaxing of the family planning policy and the popularity of parenting TV shows such as "Dad, where are we going".

Chen says young parents are more edgy in consumption, and like to make their children reflect of their tastes.