《名人傳記》之喬布斯一代創(chuàng)意天才142:喬布斯推出iTunes
他希望有一站式的數(shù)碼音樂商店
What Steve needed to do to launch iTunes,
喬布斯推出iTunes
was convince the record companies
要做的是說服各大唱片公司
and the music publishers,
和音樂發(fā)行商
not an easy lot,
他們并不是普通的人物
to license their music
要將他們的音樂
to his online store
授權(quán)給喬布斯的音樂商店
so that be could then sell it.
然后再向大眾銷售
And one of the great ironies of Steve Jobs
因?yàn)閱滩妓?我們又要付費(fèi)
being the person who got us to actually pay for music again
才可以聽音樂
is that Steve Jobs had been a pirate himself
當(dāng)中最諷刺的是喬布斯在少年時(shí)
when he was a teenager.
也作過盜版的事
Jobs and Woz hacked the phone system
他和沃茲尼瓦克曾入侵電話系統(tǒng)
so they could get long distance phone calls for free.
使他們可以免費(fèi)打長(zhǎng)途電話
He was one of the few people
他是真正取得突破的少數(shù)人之一
that really broke through
他打破了唱片行業(yè)高層
what ended up being sort of a lot of fear end stubbornness
最常見的畏首畏尾
on the part of record industry executives.
和墨守繩規(guī)的做事方式
And be was determined to get
他還決心要使到披頭四樂隊(duì)
the Beatles to agree to put
同意將他們的音樂
their music on his catalog.
加到蘋果的音樂目錄中
And they had some. .
樂隊(duì)的管理層
their management had some crazy idea well,
還有很瘋狂的想法
let Steve Jcbs give us
就是叫喬布斯將蘋果
10% of Apple
百分之十的股權(quán)給我們
and we'll do it,
那么我們便會(huì)答應(yīng)
because we are going to make this company successful.
因我們會(huì)讓喬布斯他們更成功
I remember calling Steve
我記得我打電話給喬布斯
and reporting in what failed meeting it was.
告訴他這個(gè)結(jié)論時(shí)
And he just said you know,
那次真的談不攏的
just great music,
他只回答我披頭四的音樂很好
but they are just wrong
但是你們弄錯(cuò)了
like don't worry about it.
還說之前談過的問題算了
They're just wrong.
總之就弄錯(cuò)了
And I thought you know probably
我心想只有喬布斯才這么有信心
only Steve Jobs would have the confidence to be so certain
相信他懂得的東西
that be knew better than the Beatles.
比披頭四樂隊(duì)還要多
