商務(wù)口語(yǔ)天天說 第173天:怎樣討論雜志傳播

[00:00.46]Magazine is relatively inexpensive. 雜志的費(fèi)用相對(duì)低廉。 [00:04.29]Magazine is relatively inexpensive. 雜志的費(fèi)用相對(duì)低廉。 [00:07.29]Yes. And its huge variety provides a high level of market segmentation. 是的。雜志分類的繁多提供了一個(gè)高標(biāo)準(zhǔn)的市場(chǎng)分割。 [00:13.18]It has lots of space for detailed product informaiton. 有大量的空間介紹有關(guān)產(chǎn)品的詳盡信息。 [00:16.11]It can repeat exposure to multiple readers. 可以對(duì)不同讀者進(jìn)行反復(fù)宣傳。 [00:23.20]It can repeat exposure to multiple readers. 可以對(duì)不同讀者進(jìn)行反復(fù)宣傳。 [00:27.16]But it has its own disadvantages. Such as... 但是雜志有自己的弱勢(shì)。比如說…… [00:31.35]Not quickly modifiable, long lead time before printing, no guarantee of placement within the magazine. 不能快速更新，出版印刷前的工作時(shí)間長(zhǎng)，雜志中刊登位置無保證。

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第一句：Magazine is relatively inexpensive.

雜志的費(fèi)用相對(duì)低廉。

A: Magazine is relatively inexpensive.

雜志的費(fèi)用相對(duì)低廉。

B: Yes. And its huge variety provides a high level ofmarket segmentation.

是的。雜志分類的繁多提供了一個(gè)高標(biāo)準(zhǔn)的市場(chǎng)分割。

A: It has lots of space for detailed productinformaiton.

有大量的空間介紹有關(guān)產(chǎn)品的詳盡信息。

第二句：It can repeat exposure to multiple readers.

可以對(duì)不同讀者進(jìn)行反復(fù)宣傳。

A: It can repeat exposure to multiple readers.

可以對(duì)不同讀者進(jìn)行反復(fù)宣傳。

B: But it has its own disadvantages.

但是雜志有自己的弱勢(shì)。

A: Such as...

比如說……

B: Not quickly modifiable, long lead time before printing, no guarantee of placement within themagazine.

不能快速更新，出版印刷前的工作時(shí)間長(zhǎng)，雜志中刊登位置無保證。

其他表達(dá)法：

What style will the ads use?

那些廣告采取什么樣的風(fēng)格呢?

We're focusing on slice of life, showing how you can beat the summer heat by biting into a coolice-cream sandwich.

我們將把焦點(diǎn)放在日常生活方面，告訴你只要吃一個(gè)冰淇淋三明治，就能消除夏日炎熱。