商務英語播客第145課:營銷自己的想法(1)

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Welcome back to the Business Skills 360 podcast. In this lesson, we're going to take a look at how to "sell" your ideas and be persuasive.

歡迎回到商務技能360播客。這節(jié)課中，我們將探討如何展示自己的想法和循循善誘別人。

You may be full of great ideas, but exactly how do you get people to buy into them? How do you get people on board with your brilliant plans? Well, today I want to share a few tools and techniques that will help you do just that.

你可能有很多好主意，但是如何讓人們都能接受你的想法呢?如何讓人們和你所想保持一致呢?嗯，今天我想分享一些技巧和辦法幫助你做到。

These tools and techniques have two important effects: they build connections and they buildcredibility. The connections can be between you and your listeners, but they can also be between your listeners and your idea. Those connections will generate buy-in. And that credibility can be your credibility and your idea’s credibility. You, and your idea, have to bebelievable and trustworthy.

這些辦法和技巧有兩個重要的效果：他們能建立聯(lián)系和信任。這種聯(lián)系可以是在你和你的聽眾之間，但是也可以是你的聽眾和你的想法之間。這些連接會讓更多的人相信你。這種信譽不僅是你個人的信譽還是你的主意信任度高。你和你的主意是可信的和值得信賴的。