商務(wù)英語(yǔ)播客第85課:非正式的產(chǎn)品介紹

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In this Business English Podcast lesson, we're going to look at the language of presenting your products and services to potential clients in informal situations.

在本節(jié)課中，我們來(lái)看看在非正式場(chǎng)合中向潛在的顧客介紹自己的產(chǎn)品和服務(wù)的語(yǔ)言。

Following on from our episode on hosting a site visit, we return to our friends at the railwaytunnel. Stanley Wang is a site agent for a railway construction project in western China. He has just taken Matt and Paul, sales engineers from a small American company, on a tour of the tunnel. Now, in the evening, Stanley and his boss Bill Zhang are hosting a dinner for Matt and Paula. The group is discussing possibilities for future cooperation.

從上節(jié)課中場(chǎng)所訪問(wèn)回來(lái)，我們返回在鐵路隧道中的朋友處。Stanley Wang 是中國(guó)鐵路建設(shè)項(xiàng)目在中國(guó)西部的工地主管。他帶著從美國(guó)一家小公司來(lái)這的銷售工程師Matt and Paul參觀了隧道。現(xiàn)在已經(jīng)是傍晚了，Stanley和他的老板Bill Zhang正在宴請(qǐng)Matt and Paula。他們正在討論將來(lái)合作的可能性問(wèn)題。

In many countries and cultures around the world, informal occasions – such as a friendly meal or a game of a golf – are more important to the sales process than a formal presentation in the boardroom. And so in this episode, we'll be studying language for presenting our products in such casual situations. In particular, we'll see how you can sell your products in relation to your customers' needs with a few soft-sell techniques.

在世界許多國(guó)家和文化中，往往不正式的場(chǎng)合，例如一頓飯或者是高爾夫游戲，在銷售過(guò)程中比在會(huì)議室介紹要起作用。在本章中，我們繼續(xù)研究在偶然的環(huán)境中介紹我們產(chǎn)品的語(yǔ)言。尤其是，我們要看看如何用一些軟銷售技巧向你的消費(fèi)者銷售產(chǎn)品。

Listening Questions:

1. Were Matt and Paula able to go to the tunnel face, that is, the end of the tunnel?

2. What is the main point of interest that Matt and Paula pursue in the discussion?

3. What are the advantages that Matt and Paula's device have over traditional surveying?