減少污染，包括消費和搭乘飛機

Karl-Johan Persson, H&M’s CEO, is concerned that growing awareness about sustainability will be bad for the fast-fashion industry and the wider economy.

H&M總裁卡爾-約翰·佩爾松擔心，人們日益意識到可持續(xù)問題的重要性將不利于快時尚行業(yè)和整體經濟。

In an interview with Bloomberg, he first took on the issue of air travel, a mode of transportation that contributes 2.5% to global emissions every year.

在接受彭博社采訪的時候，他首先談到了航空旅行的問題，這種交通方式每年排放的溫室氣體占全球排放量的2.5%。

Climate activists such as Greta Thunberg sometimes highlight the environmentalimpact of air travel: When she visited the U.S. in September, she famously came by boat.

格里塔·桑伯格等氣候活動家有時會強調航空旅行對環(huán)境的影響：她曾因在9月乘船到訪美國而出名。

Persson says that activists and protesters are encouraging people to engage in fewer polluting behaviors, which includes consuming and flying.

佩爾松表示，活動家和抗議者在鼓勵人們減少污染行為，其中包括消費和搭乘飛機。

“Yes, that may lead to a small environmental impact,” he told Bloomberg. “But it will have terrible social consequences.”

“是的，這也許會對環(huán)境造成輕微影響，”他告訴彭博社。“但這會產生嚴重的社會后果。”

Persson went on to explain that he thought that climate change is a serious concern. “It’s a huge threat and we all need to take it seriously—politicians, companies, individuals,” he said in the Bloomberg interview. “At the same time, the elimination of poverty is a goal that’s at least as important.”

佩爾松接著解釋道，他認為氣候變化是一個嚴重的問題。他在接受彭博社采訪時表示：“這是一個巨大的威脅，我們所有人都需要嚴肅對待，無論是政界人士、企業(yè)還是個人。與此同時，消除貧困也是同樣重要的目標。”

There are so many problems with Persson’s statement it’s hard to know where to start, but let me take a stab at it. It’s true that any serious, global effort to tackle climate change will involve major disruptions to the economy.

佩爾松提到了太多問題，以至于都不知道從何說起，不過我還是試一下吧。的確，所有重要的、全球性的應對氣候變化的嘗試都會對經濟造成嚴重破壞。

But as the CEO of a massive fast-fashion conglomerate, Persson is perhaps the worst possible messenger to rhapsodize about the complex economic transformation that will have to take place for us to survive climate change.

我們必須進行復雜的經濟轉型以應對氣候變化，但作為一家大型快時尚企業(yè)集團的總裁，佩爾松也許是最不適合暢談經濟轉型的人了。

For one thing, activists advocating for climate policies aren’t naive about how moving toward carbon neutrality may result in short-term job losses.

首先，倡導氣候政策的活動家并不會天真地以為，向碳平衡(指碳排放量減低為零)邁進可能會導致短期失業(yè)。

As my colleagues and I have reported repeatedly here at Fast Company, the Green New Deal isn’t just about moving toward carbon-neutral energy sources, but also creating lots of new jobs within the green economy.

正如我和我的同事在快公司網站上反復報道的那樣，綠色新政并不僅僅是向碳平衡能源轉型，它也將創(chuàng)造大量綠色經濟相關的新職位。